Shop local. Pay simply. Collect when ready.
LaProfy brings local shopping into one simple experience. Discover products, order and pay online, then collect your order from the merchant when it's ready.
Continue on webDELIVER TO
Sandton City Collection Point
ORDER READY
Collect at Sandton City
Shopping made simple.
Browse
Explore products from participating local merchants.
Pay
Place your order and pay securely through LaProfy.
Collect
Collect your order directly from the merchant when it's ready.
Shopping that fits your life.
Your time matters. LaProfy makes shopping simpler. Browse products from participating local stores, order and pay online, then collect your purchases when they're ready. Less hassle, more convenience, and more time for what matters.
Shop from Home
Your favourite finds, from the comfort of home.
Browse products and place your order without making an unnecessary shopping trip. Enjoy a convenient shopping experience from wherever you feel comfortable.
Shop from Your Office
Make your break work smarter.
Busy day at work? Browse, order and pay online whenever it suits your schedule. Shopping no longer needs to interrupt your working day.
Collect on Your Way Home
Your order. Your schedule. Less hassle.
Place your order online and collect it from your selected store when it's ready. Make collection a convenient stop along your daily route.
Save Time
Spend less time shopping. More time living.
Find what you need online instead of spending unnecessary time browsing store aisles. Plan your purchases ahead and make better use of your day.
Less Stress, More Convenience
Shopping should make life easier.
Avoid unnecessary shopping trips and last-minute rushes. LaProfy helps you organise your shopping around your life, not the other way around.
Discover More in One Place
More choice. One convenient starting point.
Explore products across participating local retailers on one platform. From everyday essentials to other things you need, discover what's available and shop with ease.
Shop smart. Live more.
Browse. Pay. Collect.
LaProfy helps you make time for what matters.
More than groceries.
These represent marketplace categories — availability depends on participating merchants.
Groceries
Electronics
Fashion
Beauty
Home & Living
Health & Wellness
Automotive
Hardware
Bring your store online with LaProfy.
Reach more customers, showcase your products and manage orders through a digital marketplace built for modern merchants.
Become a MerchantDigital storefront
Showcase your products in the LaProfy marketplace.
Product management
Add, update and organise your catalogue.
Order management
See and manage incoming orders in one place.
Customer discovery
Be found by shoppers browsing the marketplace.
Online payments
Get paid through the LaProfy platform.
Merchant dashboard
Manage your store from one dashboard.
Simple, transparent pricing for merchants.
No setup fees and no monthly minimum to get started — pay LaProfy only when you make a sale.
Starter
Everything you need to start selling on LaProfy — no monthly fee.
- Digital storefront
- Order management
- Online payments via LaProfy
- Merchant dashboard
Growth
For merchants ready to grow, with Intelligent Stock Management and priority placement.
- Everything in Starter
- Lower commission rate
- Intelligent Stock Management add-on
- Sponsored ad placements
- Priority support
Enterprise
For established retailers and multi-branch operations with custom needs.
- Everything in Growth
- Custom commission terms
- Dedicated account manager
- Multi-branch support
Final commission and fees are confirmed during merchant onboarding.
LaProfy in your pocket.
Discover, order and pay from your phone, then collect when your order is ready.
Built for a simpler way to shop.
Secure account access
Your account is protected every time you sign in.
Secure payments
Payments are processed securely through the LaProfy platform.
Order status
Know exactly where your order stands, from payment to collection.
Merchant information
See who you're buying from before you order.
Transparent order information
Products, prices and order details are clear before you collect.
Frequently asked questions.
What is LaProfy?
LaProfy is a marketplace connecting shoppers with local merchants.
How does LaProfy work?
Browse products from participating merchants, order and pay online, then collect your order when it's ready.
Does LaProfy deliver orders?
LaProfy currently operates as a click-and-collect marketplace. You place and pay for your order online, then collect it from the relevant merchant or collection point.
Can I shop from different types of stores?
LaProfy is designed to support multiple marketplace categories and participating merchants, growing well beyond groceries over time.
How do I become a merchant?
Visit merchant.laprofy.com to start onboarding your store.
Where can I use LaProfy?
Availability is expanding — check back for the latest list of supported regions.
What people are saying.
Leave a comment — no account needed.
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Ready to shop differently?
Discover products, pay online and collect when you're ready.
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